Brand in Action

Brand in Action

Our Glowing Hearts should live and breathe out in the world through impactful applications that strengthen our brand. From the smallest button to the largest billboard, our pride and passion should shine through.

 

Print and Digital

Postcards

Various postcards in English and French using the Canada branding

Print ads and advertorials

Branded print ad
An advertorial spread
Two branded print ads

Journeys

 

Through our use of journey-based print ads, we've taken an innovative approach to showcasing how Canada’s extraordinary openness will refresh Americans’ perspectives and enrich their lives. By teasing out uniquely Canadian destinations and points of interest dotted on a map, these journey-based ads are intended to increase our audience's awareness of Canada and inspire them to prioritize travelling to Canada. We want them to experience first-hand our wide open landscapes, iconic, vibrant cities, and diverse cultures and communities.

An example of a one page 'Journeys' ad
A double page 'Journeys' ad for winter travel

Brochures

A cover and inside page spread of Digital Industries and Sciences de la vie brochures

Reports

Cover and inside page spread of the Business Events Legacy & Impact Study
Cover and inside page spread of the Sustainability Storybook
Covers and inside page spreads of market and corporate strategy reports
Cover and inside page spread of United States Market Profiles

Cookbooks

 

We partnered with Air Canada enRoute to showcase Canada’s thriving culinary scene with Canada’s Best New Cookbook.

The cover of Canada's Best New Cookbook
An inside spread of Canada's Best New Cookbook