Brand in Action

Brand in Action

Our Glowing Hearts should live and breathe out in the world through impactful applications that strengthen our brand. From the smallest button to the largest billboard, our pride and passion should shine through.

 

Print

Postcards

Various postcards in English and French using the Canada branding

Print ads and advertorials

An advertorial spread
Two branded print ads

Brochures

A cover and inside page of the Natural Resources brochure
A cover and inside page spread of the France market brochure

Reports

Cover and inside page spread of the 2022 Destination Canada annual report
Cover and inside page spread of the Tourism's Big Shift report in French
Cover and inside page spread of the Plain Language Strategy

Cookbooks

 

We partnered with Air Canada enRoute to showcase Canada’s thriving culinary scene with Canada’s Best New Cookbook.

The cover of Canada's Best New Cookbook
An inside spread of Canada's Best New Cookbook

Boundless Magazine

 

These special edition magazines were designed to change the luxury travel audience’s perception of Canada. Big, bold imagery and strong typography are used to highlight each feature section. Custom icons tied everything together.

Front and back covers of Boundless Magazine