Brand Examples
See how our brand comes to life across print, digital, video and more. Explore examples that express Canada’s openness with consistency, confidence and creativity.
Campaigns
Canada, naturally.
Canada, naturally. is Destination Canada's global brand platform, designed to inspire travellers by showcasing the country's natural character through authentic stories, people, and places. The campaign provides a flexible creative system that can be adapted consistently across channels, markets, and campaign executions.
Canada, naturally.
Canada, naturally. is Destination Canada's global brand platform, designed to inspire travellers by showcasing the country's natural character through authentic stories, people, and places. The campaign provides a flexible creative system that can be adapted consistently across channels, markets, and campaign executions.
Natural Watch Parties
Natural Watch Parties reimagined the FIFA World Cup 2026™ fan experience by bringing live match screenings to some of Canada's most spectacular natural settings. The campaign combined the excitement of sport with unforgettable outdoor experiences, showcasing Canada's landscapes and hospitality in a way only Canada could.
Natural Watch Parties
Natural Watch Parties reimagined the FIFA World Cup 2026™ fan experience by bringing live match screenings to some of Canada's most spectacular natural settings. The campaign combined the excitement of sport with unforgettable outdoor experiences, showcasing Canada's landscapes and hospitality in a way only Canada could.
Meanwhile in Canada
Meanwhile in Canada captures authentic moments unfolding across the country, inviting audiences to discover the people, places, and experiences that make Canada unique. Shared through @ExploreCanada, the social series inspires travellers with timely, relatable content that feels spontaneous, local, and distinctly Canadian.
Meanwhile in Canada
Meanwhile in Canada captures authentic moments unfolding across the country, inviting audiences to discover the people, places, and experiences that make Canada unique. Shared through @ExploreCanada, the social series inspires travellers with timely, relatable content that feels spontaneous, local, and distinctly Canadian.
OpenHome
The OpenHome campaign celebrates Canadian authenticity by inviting travellers to share a home-cooked meal with Canadians across the country, turning dinner into a welcoming doorway to our culture, community, and connection.
OpenHome
The OpenHome campaign celebrates Canadian authenticity by inviting travellers to share a home-cooked meal with Canadians across the country, turning dinner into a welcoming doorway to our culture, community, and connection.
Walk 'n Talk
Walk 'n Talk transforms traditional business meetings into immersive outdoor experiences, inviting international meeting planners to connect while exploring Canada's natural surroundings. The event series reflects Destination Canada's belief that meaningful conversations happen when people step outside the boardroom and into nature.
Walk 'n Talk
Walk 'n Talk transforms traditional business meetings into immersive outdoor experiences, inviting international meeting planners to connect while exploring Canada's natural surroundings. The event series reflects Destination Canada's belief that meaningful conversations happen when people step outside the boardroom and into nature.
DinkDunk Pickleball Spa
This Brand Canada supported our Try Canada Winter Program by creating a wholly new experience, the first ever winter spa with saunas, cold plunges, pickleball courts and a luxury spa treatments. Guests were invited to try something new (literally) in Canada.
DinkDunk Pickleball Spa
This Brand Canada supported our Try Canada Winter Program by creating a wholly new experience, the first ever winter spa with saunas, cold plunges, pickleball courts and a luxury spa treatments. Guests were invited to try something new (literally) in Canada.
Try Canada
Winter in Canada is filled with adventures for every traveller, regardless of skill or experience level. All you have to do is say, “Yes!” In fact, with so many new things to try, the only experience you’ll miss out on is being bored. Try something new. Try Canada | www.try-canada.com
Try Canada
Winter in Canada is filled with adventures for every traveller, regardless of skill or experience level. All you have to do is say, “Yes!” In fact, with so many new things to try, the only experience you’ll miss out on is being bored. Try something new. Try Canada | www.try-canada.com