Skip to main content
man giving a speech on a stage

Brand in Action

Our Glowing Hearts should live and breathe out in the world through impactful applications that strengthen our brand. From the smallest button to the largest billboard, our pride and passion should shine through.

Campaigns

Breakout Breakout

This Business Events Brand Act challenged the idea of what a breakout session at an event could look like by breaking out of the convention centre and taking guests to Canada to experience Canadian thought leaders in a distinctly unconventional location.

 

Canadian Crash Course

This Brand Act supported our Try Canada Winter Program by combining something Americans love, seeing celebrities fail (in good fun) and how-to-videos, with our overall campaign insight of trying something new, in Canada.

 

DinkDunk Pickleball Spa

This Brand Canada supported our Try Canada Winter Program by creating a wholly new experience, the first ever winter spa with saunas, cold plunges, pickleball courts and a luxury spa treatments. Guests were invited to try something new (literally) in Canada.

 

UK Fall Campaign

This out of home driven program focused on highlighting the juxtaposition between location specific ad placements and the Canadian travel experience inviting UK travellers to consider a trip to Canada.

 

Try Canada

Winter in Canada is filled with adventures for every traveller, regardless of skill or experience level. All you have to do is say, “Yes!” In fact, with so many new things to try, the only experience you’ll miss out on is being bored. Try something new. Try Canada | www.try-canada.com

 

Northern Lights

Open if you are

There are a lot of myths about Canada. But there’s so much more than snow and maple syrup to experience—if you’re open to it. This online and digital out-of-home campaign challenged our US audience to think differently about their neighbours to the North.