This Business Events Brand Act challenged the idea of what a breakout session at an event could look like by breaking out of the convention centre and taking guests to Canada to experience Canadian thought leaders in a distinctly unconventional location.

This Brand Act supported our Try Canada Winter Program by combining something Americans love, seeing celebrities fail (in good fun) and how-to-videos, with our overall campaign insight of trying something new, in Canada.

This Brand Canada supported our Try Canada Winter Program by creating a wholly new experience, the first ever winter spa with saunas, cold plunges, pickleball courts and a luxury spa treatments. Guests were invited to try something new (literally) in Canada.

This out of home driven program focused on highlighting the juxtaposition between location specific ad placements and the Canadian travel experience inviting UK travellers to consider a trip to Canada.

Winter in Canada is filled with adventures for every traveller, regardless of skill or experience level. All you have to do is say, “Yes!” In fact, with so many new things to try, the only experience you’ll miss out on is being bored. Try something new. Try Canada | www.try-canada.com

There are a lot of myths about Canada. But there’s so much more than snow and maple syrup to experience—if you’re open to it. This online and digital out-of-home campaign challenged our US audience to think differently about their neighbours to the North.