Journeys Through our use of journey-based print ads, we've taken an innovative approach to showcasing how Canada’s extraordinary openness will refresh Americans’ perspectives and enrich their lives. By teasing out uniquely Canadian destinations and points of interest dotted on a map, these journey-based ads are intended to increase our audience's awareness of Canada and inspire them to prioritize travelling to Canada. We want them to experience first-hand our wide open landscapes, iconic, vibrant cities, and diverse cultures and communities.