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BrandIdentity-01

Brand Identity

Colour

Colour

Our colours run deeper than those found on our flag. They’re a declaration of who we are. And a bold reminder of our presence in the world.

Palette

Canadian Flag Red should always be the primary leading colour among our brand materials, flagged by black and white. Secondary colours should be used minimally and as minor accents. Do not use more than two secondary colours at a time.

Download the colour palette as a pdfExternal Link Title

 

Destination Canada Brand - Colour Palette 

Canadian Flag Red
Pantone
032C
032U
C0
M100
Y92
K10
R230
G0
B19
HEX
E60013
Prairies Yellow
Pantone
7404C
7404U
C0
M13
Y72
K2
R250
G218
B70
HEX
FADA46
Great Lakes Blue
Pantone
291C
291U
C24
M10
Y0
K4
R185
G221
B245
HEX
B9DDF5
Maple Red
Pantone
7624C
7624U
C0
M93
Y96
K69
R80
G6
B3
HEX
500603
Aurora Purple
Pantone
7444C
7444U
C11
M10
Y0
K6
R213
G216
B239
HEX
D5D8EF
Forest Green
Pantone
7729C
7729U
C87
M0
Y26
K82
R6
G47
B35
HEX
062F23
Sunset Pink
Pantone
196C
196U
C0
M14
Y11
K4
R244
G210
B216
HEX
F4D2D8
Pacific Teal
Pantone
338C
338U
C22
M0
Y7
K15
R170
G218
B202
HEX
AADACA
Rocky Mountain Black
Pantone
BlackC
BlackU
C0
M0
Y0
K100
R0
G0
B0
HEX
000000