Brand Identity
Typography
Typography
Typography brings weight to the stories we tell. The words we choose are important. But the fonts selected to convey them should never be overlooked.
Typography
Typography brings weight to the stories we tell. The words we choose are important. But the fonts selected to convey them should never be overlooked.
Canada Bold, our title font
Canada Bold stands out due to its offbeat yet approachable style, and is used as headlines. Over time, this unique font has become a strong branding element associated with Destination Canada.
Canada Bold is only available in uppercase.
Canada Bold is not available in other weights.
Canada Bold is not well-suited for long copy.
Advertisements and social graphics:
Website header:
Brochures and reports:
Canada Bold, our title font
Canada Bold stands out due to its offbeat yet approachable style, and is used as headlines. Over time, this unique font has become a strong branding element associated with Destination Canada.
Canada Bold is only available in uppercase.
Canada Bold is not available in other weights.
Canada Bold is not well-suited for long copy.
Advertisements and social graphics:
Website header:
Brochures and reports:
Suisse Int’l, our content font
Modern and reader-friendly, Suisse Int'l is used as our primary content font. It’s suitable for long passages of text or when displaying more complex numbers and data. It comes in a wide variety of weights, making it highly versatile thanks to its easy-to-read sans serif typeface.
Only use all uppercase letters in exceptional cases.
Long copy in a report:
Small text (business card)
Data visualization
Suisse Int’l, our content font
Modern and reader-friendly, Suisse Int'l is used as our primary content font. It’s suitable for long passages of text or when displaying more complex numbers and data. It comes in a wide variety of weights, making it highly versatile thanks to its easy-to-read sans serif typeface.
Only use all uppercase letters in exceptional cases.
Long copy in a report:
Small text (business card)
Data visualization
Usage of Canada Bold
Canada Bold should primarily be left-aligned to a margin, but in certain cases such as portrait-format or vertical layouts, it can be centre aligned.
Ensure line spacing (leading) is 90% of font size (leading = font size x 0.9). Do not add extra line spacing.
- Line spacing (leading) is 90% (font size x 0.9)
- Do not add extra spacing between the lines
Usage of Canada Bold
Canada Bold should primarily be left-aligned to a margin, but in certain cases such as portrait-format or vertical layouts, it can be centre aligned.
Ensure line spacing (leading) is 90% of font size (leading = font size x 0.9). Do not add extra line spacing.
- Line spacing (leading) is 90% (font size x 0.9)
- Do not add extra spacing between the lines
Photo layout
Though a single powerful image is preferred, this layout system is to be used when there are more than one or two photos in a communications piece. The format is divided into 16 equal rectangles. Half the page will be filled with colour and type, and the other half will be filled with images (1 to 4 photos).
Short and simple headlines will work great here.
Do not hesitate to choose one colour from our palette.
Photo layout
Though a single powerful image is preferred, this layout system is to be used when there are more than one or two photos in a communications piece. The format is divided into 16 equal rectangles. Half the page will be filled with colour and type, and the other half will be filled with images (1 to 4 photos).
Short and simple headlines will work great here.
Do not hesitate to choose one colour from our palette.